Posted in Events, Food, Reviews

Japanese Confectionery Heaven – 3 treats to indulge at the J-Sweets Fair!

As a child, some of my fondest memories come from many a lazy Sunday where I would kick back and snack on a nice bar of ice-cream, or a fancy new piece of pastry.


So imagine my excitement upon hearing of the J-Sweets Fair at WAttention Plaza – a gathering of the very best snacks, confectioneries and pastries from Japan, all in one place!

Is your mouth watering yet?  Let’s take a look at what’s available:

– Japanese Desserts



DSC_0064Various flavours of daifuku

Brought from Niigata, and made with irresistibly soft mochi, these daifuku have a slightly unique spin to this traditional dessert by filling them with cream along with azuki red beans, matcha and even peach.

DSC_0063Look at all the Manju!

Karinto Manju is created by kneading red beans into brown cane sugar and fried. This results in a unique treat that is crispy on the outside yet soft on the inside, with a perfectly balanced sweet flavour. A definite must-try if you’re looking for a new experience.


– Ice cream galore!

The classic, ever-crowd pleasing cold treat, you just can’t go wrong with good ol’ ice cream!


In Japan, few brands are as synonymous with ice cream as Futaba with over 60 years of experience.


DSC_0121What we got for ourselves – a Dandy ice chocolate bar and a Hokkaido Milk Monaka!


Ice cream wafers, ice chocolate bars, cookie sandwiches and more. You name it – they’ve got it!


If you’re feeling artistic, you can also head to the Decoration Ice cream bar. 

DSC_0119A myriad of toppings are available like Oreo, Peanuts, and even orange peels!

Here, you can choose your flavourings, toppings, and make your own creation. Subdued and elegant, or bold and colourful? The choice is yours!

 – Beard Papa Cream Puffs


A familiar face usually only found in the central areas of Singapore, it feels good having their delicious cream puffs available for fans in the west. Judging from the long-snaking queues, it sure looked like everyone else agreed!

DSC_0078Lots of eager fans await their delicious puffs!

Visitors also get a rare, up-close look at the meticulous process that goes into making a Beard Papa Cream Puff.

DSC_0102Dough being prepared

From unfreezing the dough to kneading, baking and finally letting it cool off; it takes about 1 1/2 hours to complete an entire batch of puffs.


The puffs are baked for about 25 minutes


Filling the puffs with cream


Adding the finishing touches

While this may sound long and tedious, once the delicious aroma from these crispy delights soon filled the hall and it took just one bite to convince anyone that the wait is worth it.


Tadah! A fresh batch of Pie Cream Puffs, one of the most popular flavours

A quick chat with the chefs also let us in on a really interesting tidbit of information. Initially, original batches of cream puffs used dough imported from Japan. But from last December, Beard Papa has established a factory right here in Singapore, with plans to make original puffs specifically for the Singaporean market.

More yummy special puffs for us? Sounds good to me!


To make things more exciting, exclusive flavours were available as well. Matcha (a collaboration with ITOEN Singapore), a new & improved Strawberry flavour and even Kaya (a new collaboration with the famous Ya Kun)!


A Japanese & Singaporean pastry collaboration that’s the first of its kind. Beard Papa & Ya Kun have put in great efforts to create a flavour that both preserves the essence of its Singaporean origins, yet is still undeniably ‘Beard Papa’!

DSC_0131What’s better than fresh Beard Papa Cream Puffs? Sharing them with your office mates of course!

Reasonably priced, high-quality and in great abundance. Who can possibly resist such an inviting kaleidoscope of indulgences?



Not me, that’s for sure!

The J-Sweets Fair will be at the WAttention Plaza until the 29th March 2015.

Pop by WAttention Plaza’s Facebook Page for more information and the latest updates.


An individual of questionable sanity who obsesses over Japanese pop-culture, toys, and other shiny things.

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